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We need to talk about private label

Luxury retailer Matches’ private label brand, Raey, has developed its own cult following. Fodder /ˈfɒdə/ noun: inferior or readily available feed or material used to supply a heavy demand.  This is the most accurate way to describe most private label product in the Australian fashion market – product that’s conceived and presented with the stingiest levels of creativity, churned out in volume to fill gaps in an inventory plan and disdainfully inconsiderate of evolving consumers. Of