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We need to talk about private label

Luxury retailer Matches’ private label brand, Raey, has developed its own cult following.
Luxury retailer Matches’ private label brand, Raey, has developed its own cult following. Fodder /ˈfɒdə/ noun: inferior or readily available feed or material used to supply a heavy demand.  This is the most accurate way to describe most private label product in the Australian fashion market – product that’s conceived and presented with the stingiest levels of creativity, churned out in volume to fill gaps in an inventory plan and disdainfully inconsiderate of evolving consumers. Of

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