In a global first partnership, hire car and ride sharing app, Uber, has partnered with fashion retailer, Topshop/Topman Australia, to offer free rides to its Sydney flagship.
Consumers need to download the Uber app and entering the promo code, “TOPSHOPMINI” to receive a free ride to the Gowings St store.
On arrival, customers will receive a VIP personal styling session as well as a $50 gift card so spend in store.
To further fuel the ride activity, Topshop will offer customers the chance to win a $500 gift voucher by posting across social media using the #TOPSHOPMINI hashtag.
The partnership follows the success of a similar promotion in Melbourne for the launch of Emporium last week.
Free rides will run throughout regular store trading hours from Friday 29 August until Sunday 31 August.
