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Team culture the foundation for customer centricity

Super Retail Group, CEO, Peter Birtles delivered the following keynote address at the 2016 Retail Customer Excellence Awards. When Inside Retail asked me if I would be willing to speak at the Retail Customer Excellence Awards on customer centricity, I have to say that initially I was unsure. I certainly recognise the importance of customer centricity – in fact it is so important to Super Retail Group that we are making it one of the key cultural foundation stones of our strategy. However, I kn