Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Soul Origin offers free toast after national backlash

Cafe chain Soul Origin is giving away a free slice of Vegemite toast with any coffee purchase on Wednesday, after an impromptu national debate broke out yesterday over the correct amount of Vegemite on a slice of toast.

The debate started when a customer took issue with the scant serving of Vegemite on their toast and posted an image to the Breakfast sub-Reddit page, calling the Soul Origin cafe in the Domestic Terminal of Sydney Airport that served it to them “un-Australian”.

The image was widely shared across social media, where thousands of Vegemite fans and haters weighed in.

“I’m fairly sure that’s illegal in Australia,” one Redditor commented on the original photo, while another noted, “I hate the stuff and even I know that isn’t quite enough.”

On the other side of the fence, some pushed for the option to throw the toast in the bin and replace it with peanut butter instead.

Soul Origin chief executive Chris Mavris took the frenzy in stride. He released a statement Tuesday afternoon announcing customers would receive a free slice of Vegemite toast with any coffee purchase on Wednesday, and encouraging customers to tell their local cafe exactly how they like it.

“There’s nothing more Australian than Vegemite on toast but it’s no secret that everyone has their own personal way of enjoying this national delicacy,” Mavris said.

Source: Supplied

 

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

You have 7 free articles.

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines