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Singed on the boilerplate

Once upon a time retail property research hummed along year after year, just like the industry it supported. As shopping centre floorspace expanded at a steady clip and geography provided a measure of protection from competitive forces outside, research became cookie cutter and a bit somnolent. A market analysis for a new centre or the expansion of an existing one was a formulaic affair, based largely on defining a trade area, quantifying the total retail spend within its borders, and determinin