Sephora to open new store at Doncaster

International beauty brand Sephora will open its 16th Australian store next month at Melbourne’s Doncaster shopping centre.

Sephora announced the new location will complete its presence in Melbourne, with a CBD store at Melbourne Central, in the city’s northwest at Highpoint shopping centre and in the southwest at Chadstone shopping centre.

“We have our key flagship locations like Sydney’s Pitt St Mall and Melbourne’s Melbourne Central, so the strategy is now to bring the best in global beauty a little closer to people’s homes,” Sephora country general manager Libby Amelia said.

“And that’s just what this new Doncaster location is all about.”

Brands like Votary, Uma Oils and Kopari will be made available in Sephora Australia for the first time in the new store. The new location will also feature luxury brands like Marc Jacobs Beauty, Givenchy and Tom Ford fragrance among others.

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