Japanese watch brand, Seiko, has opened its first Australian boutique at the Queen Victoria building in Sydney.
Seiko’s store, located on the lower ground floor of the building, will showcase household collections Grand Seiko, Astron and Credor and also display watches not previously offered in Australia.
The Sydney boutique will have a resident Seiko watchmaker to assist customers with technical information and other concerns relating to their collections.
Seiko said the Sydney store is part of the company’s expansion plans, following openings in Frankfurt, Moscow and Tokyo last year.
The company said they aim to “allow visitors a unique, exciting and intriguing opportunity to explore the world of Seiko through its history, its craftsmanship and its finest watches.”
Seiko’s COO Hirohiko Umemoto hosted a gathering to celebrate the opening of the new store, also attended by some of Seiko’s business partners and the consul-general from the NSW consulate of Japan, Masato Takaoka.
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