Seed Heritage continues expansion in Asia

Seed-HeritageAustralian retailer Seed Heritage will launch its womenswear line in Singapore, where it currently offers its teen and child collections.

A capsule collection of its key womenswear pieces will be displayed at its store in Wisma Atria on September 21. The launch will complete its offering, joining accessories and footwear for women, teens, children and babies.
Hero pieces in the women’s capsule collection include an off-shoulder frill dress, a cut-out saffron top and a denim tote bag.

Since launching as a childrenswear boutique in Melbourne, the business has grown into an international brand with more than 200 domestic locations and 18 international stores in New Zealand, Hong Kong and Singapore.

This story first appeared on our sister site, Inside Retail Asia.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week. 


Comment Manually


It's more important than ever to understand your customer right now, argues consumer insights expert Anastasia Lloy…

2 hours ago

Kogan says it won't stand down any workers, and has even given team members a $500 bonus to help them through the c…

3 hours ago

Matt Blatt founder Adam Drexler is in talks to sell his furniture business and says hibernating is not a realistic…

4 hours ago