“We understand that the new categories are allowing companies more opportunity than ever to showcase their best work, and that the nature of retail marketing programs increasingly involves multiple project partners,” a Popai spokesperson said.
“We’re giving everyone a little more breathing space. It’s exciting seeing the level of innovation at this year’s Awards. It will be our best ever.”
This year’s awards sees the introduction of a Shopper Experience stream, including new categories for digital, social and mobile, direct marketing / loyalty programs, and occasion-based shopper campaigns.
For the first time Popai is also holding a People’s Choice and Packing Room Award, in addition to its pinnacle ‘Best of the Best’ awards.
Winners will be announced at the Popai Gala Awards Dinner on September 8 at Doltone House Pyrmont, Sydney.
For more details on how to enter, visit: www.popai.com.au