Popai has extended the entry deadline for its 2015 Marketing at Retail awards until midnight, July 31, in response to entrant and member requests.

“We understand that the new categories are allowing companies more opportunity than ever to showcase their best work, and that the nature of retail marketing programs increasingly involves multiple project partners,” a Popai spokesperson said.

“We’re giving everyone a little more breathing space. It’s exciting seeing the level of innovation at this year’s Awards. It will be our best ever.”

This year’s awards sees the introduction of a Shopper Experience stream, including new categories for digital, social and mobile, direct marketing / loyalty programs, and occasion-based shopper campaigns.

For the first time Popai is also holding a People’s Choice and Packing Room Award, in addition to its pinnacle ‘Best of the Best’ awards.

Winners will be announced at the Popai Gala Awards Dinner on September 8 at Doltone House Pyrmont, Sydney.

For more details on how to enter, visit:  www.popai.com.au