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POPAI

POPAI Archives

Popai extends awards deadline

Popai extends entry deadline for 2015 Marketing at Retail awards.

Shopper marketing: Where to now?

Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise ...

Shopper marketing: What’s happening in digital?

Popai and GfK review the use of digital tools in shopper marketing.

Shopper marketing: The retailer overview

Popai and GfK review the status of retailers in the shopper marketing space.

Shopper marketing: The brand manufacturer overview

Popai and GfK review the status of brand manufacturers in the shopper marketing space.

Shopper marketing: where are we now?

In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.

Popai adds to management team

Australian arm of global shopper marketing firm appoints GM.

Last days for shopper marketing survey

Last chance to enter shopper marketing survey.

Simplifying shopper marketing

Shopper marketing is a growing buzzword for both brands and retailers. Inside Retail Magazine covers the basics for the ...

Survey to investigate shopper industry

First Australian industry survey into shopper marketing and category management since 2011 to take place next month.

Shopper marketing insights

Registration still open for POPAI shopping marketing conference.

Predictions for the year ahead

POPAI takes a look at key trends for shopper marketing in 2014 and beyond.

A guiding hand

Aldi, The Body Shop, Harvey Nichols, and a bespoke deli are pushing the limits of instore product navigation.

Fixing fuzzy objectives

Discounting or win instore promotions aren’t the answer to everything, says Norrelle Goldring.

Cocktails made easy

Instore digital signage drives 40 per cent sales increase for Coca-Cola Amatil beverages.