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Nike’s global strategy at large in ANZ

Nike aims to become a $50 billion company by 2020, and local franchise partner, Retail Prodigy Group, is innovating to grow the iconic sports brand in ANZ. Nike has set its sights on turning a $30 billion company into a $50b company by 2020. These are certainly lofty ambitions and the iconic sports brand aims to achieve them through a direct consumer strategy – a big part of which will involve monobranded Nike stores across the globe. Retail Prodigy Group (RPG) is Nike’s retail franchise par