New retail concepts land at Sydney Airport

Heinemann T1 Departures Duty Free StoreSydney Airport’s duty free operator, Heinemann, has today unveiled the first phase of the transformation of its new and largest duty free store in T1 Departures.

Heinemann’s new flagship T1 duty free store showcases an extensive range of cosmetic brands including NARS, bareMinerals and Urban Decay, available to purchase for the first time in any airport in Australia.

Seven new instore customer experiences have been specially designed to celebrate the opening at Sydney Airport’s International terminal. They include a premium spirits lounge, tasting bar, specific men’s products section, a gifts section, a ‘best of’ cosmetics area, a regional wine space and a soon-to-open kids playground.

Heinemann is also the only retailer in Australia to exclusively offer the new Veuve Clicquot Rich Champagne by Veuve Clicquot, the result of a collaboration between Veuve Clicquot and professional mixologists to produce a rich signature Pinot Noir Champagne with a unique twist.

Heinemann has created three bespoke instore destinations where passengers can experience the extensive selection of alcohol brands on offer, called The Vault, The ‘Tavern’ Tasting Bar for spirits and an Australian wine space.

Heinemann has embraced cross-product merchandising with an area targeted at male passengers called Men@Work. The section features a range of male skincare products as well as fashion accessories and alcohol products alongside a one-of-a-kind motorbike by Deus Ex Machina.

“We could not be more proud to unveil the first phase of the incredible transformation of the largest tenancy of Heinemann’s duty free presence at Sydney Airport’s T1 International terminal. Today we deliver the significant first phase of a compelling and bespoke duty free design while announcing first-to-airport brands and seven customised in-store consumer areas,” Sydney Airport, general manager retail, Glyn Williams, said.

Heinemann Asia Pacific CEO, Max Heinemann, said passengers at Sydney Airport can enjoy a range of new duty free experiences never before experienced at T1.

“We’re giving passengers a world-class retail experience by drawing upon our global experience as well as our insights into the region and what makes Sydney unique,” Heinemann said.

The first stage of the new luxury retail precinct within Sydney Airport’s T1 International terminal will be unveiled in mid-2016, with a focus on fashion, food and dining.


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