Chris Green has been appointed CEO of roast chicken restaurant chain, Red Rooster.

Green has previously spent 27 years working locally and internationally for McDonald’s, most recently as VP, operations and franchising in Malaysia.

Rob Coombe, CEO of parent company Quick Service Restaurant Holdings (QSRH) said he spent a lot of time with Green going through the plans for the brand over the next couple of years.

“I am very impressed with his energy, expertise, resilience and passion for results. Chris is set to be a huge asset to our company and I’m really looking forward to having him on board. Chris’ appointment will also free me up to explore growth opportunities for all three of the QSRH brands,” Coombe said.

After relaunching the brand last year, Red Rooster has emphasised its focus on menu innovation and customer experience.

The chain has removed all artificial colours, flavours, and added MSG from the kitchen made menu, with further initiatives included broadening the salad offering, including giving customers the option to swap chips for salad and expanding the pulled Roast Chicken range across breadlines including the introduction of the Salad Roast Chicken Roll.

Green said he is happy to have joined Red Rooster at such an exciting time.

“We have an amazing opportunity to turbo charge the sales growth of our existing restaurants through delivering an exceptional customer experience, refurbishing restaurants inside and out, and introducing great new menu options,” Green said.

“We will be opening even more restaurants, leading to opportunities for both current and new franchisees. In addition to this we have a strong innovation pipeline with our soon to be launched Red Royalty app which will reward our loyal customers as well as provide online ordering for our growing home delivery business.”