A new app released in Australia helps retailers drive footfall by harnessing their best asset – their inventory.
StreetHawk is a mobile cloud platform and App which allows retailers to send personal notifications to shoppers based on their preferences and behaviours when they are close to stores. Its cloud-based ‘RRR Matching Engine’ means getting the best message to the Right Person, at the Right Place, at the Right Time.
For example, explains Natasha Rawlings, ‘Chief Hawk’, a shopper ‘favourites’ a dress in Country Road – next time they are around a Country Road store they receive a phone notification reminding them about the dress, and letting them know the item’s cost and that it is nearby.
“It is a set-and-forget marketing communication – highly personal and relevant to every shopper. It helps facilitate impulse buying when shoppers are out of the store.”
The RRR Matching Engine is also a marketing communications tool that can also be used for alerting shoppers to flash-sales, in-store events and special offers.
Retailers can see how the RRR Matching Engine works by downloading the StreetHawk Fashion App from the Apple App store. Shoppers search for what they’re looking for in the stores around them by seeing pictures, details of their ‘Search’ results and a map view to plan shopping trips with precision. Items are discounted by up to 70 per cent.
If shoppers save their ‘Search’, StreetHawk can hunt for them 24-seven and send shoppers a phone notification when it finds the items they want in the shops around them. All ‘Searches’ are matched in real-time against up to 150,000 items from many favourite Australian stores and brands including General Pants, Country Road and Supre. StreetHawk is currently for Sydney shoppers.
The StreetHawk RRR Matching Engine drives qualified footfall, and App engagement with bespoke retailer Apps. StreetHawk is speaking to fashion and other retailers about using the StreetHawk Fashion App to drive footfall, and also leasing the RRR Matching Engine to retailers to help drive footfall and maximise shopper engagement with their own Apps.
Explains Rawlings: “Most retailers who have Apps realise that releasing an App is easy compared to keeping an active engagement with their audience – 50 per cent of Apps are abandoned after three uses. With StreetHawk’s RRR Matching Engine, retailers can give their Apps maximum utility so shoppers keep using them and have maximum engagement. Our own App has an active rate of more than 20 per cent – unheard of with most other retail Apps.’
The StreetHawk App can be downloaded at: go.to/hawk or from streethawkapp.com or search for ‘StreetHawk’ in the Apple App Store
Retailers can go to the Street Hawk website for more information.
