Myer will launch free shipping to customers who prefer to shop online, Fairfax reports today.
The move is part of a strategy aimed at taking the fight back to offshore online retailers which many local retailers argue operate with an unfair advantage by not having to collect GST on purchases valued below $1000.
The Sydney Morning Herald cited Myer CEO Bernie Brookes, speaking at a function last week, saying the switch to free shipping in Australia should boost online turnover for the group without damaging its profitability.
“We do about $5 million a year online,” Brookes said. “The plan is to increase that closer to $50 million a year very quickly. This is something we have been planning for a while now.
“Obviously free shipping comes at a cost, but we have run the numbers and we believe the model works.”
