LVMH’s Veuve Clicquot high end champagne brand has launched a novel branding campaign in the US encouraging people to bring back the forgotten art of letter writing.

A Veuve branded yellow truck will travel across the US from July to October and houses a photobooth, food, live DJ, and runs a Veuve sampling program.

The letter writing theme is dervied from the signauture letter writing style of brand founder, Madame Clicquot.

Following her husband’s death in the early 1800s, Clicquot conducted all business correspondance through letters to suppliers and agents.

The Veuve truck, which has already visited New York, the Hamptons, and Washington, is being supported my a social media campaign whereby those who see the truck can upload pictures to Instagram of Twitter using the hashtag #ClicquotMail.

Veuve mail truck events across the US have so far included tastings at selected restaurants, cheese and wine pairing events, and product sampling at pop up markets, with special promotions available for the purchase of Veuve product.

Visitors to the truck can also pop a letter in a specially designed yellow Veuve Cliquot mailbox for special delivery to friends and loved ones.

Special packaging for the campaign has also been produced.