Specialty chicken retailer, Lenard’s, plans to increase sales by 30 per cent, add 200 stores to its network over the next two years and refurbish 100 existing stores in the next three years.
Lenard’s new chief executive Chris Caldwell told The Australian, “The biggest challenge for the business has been a lack of reinvestment over the past 10 years into the stores. The business hasn’t evolved as it should. In effect it has stood still. Yet it is still the No. 1 value-added fresh poultry offer in the market.
“To me, Lenard’s feels almost like a start-up business because of all the initiatives we are bringing in. But we have the infrastructure behind us to do it. We need to reinvest in the way our stores look and feel so they appeal to consumers in 2015, not 1995,” he said.
Founded in Queensland in 1987 by Lenard Poulter, Lenard’s today employs more than 2,000 staff in 200 franchises across Australia.
