La Perla opens in Oz

La Perla has opened its first Australian store, at Sydney Airport’s T1 International Terminal.sydairport

The new 60sqm luxury lingerie store, located in the main retail area within the international departures lounge, has been brought to Australia by King Power International, a leading retailer of specialist stores in airports worldwide.

“The opening of La Perla will offer Sydney Airport customers exclusive access to the entire range of La Perla products at tax and duty free prices for the first time, underlining our commitment to enhancing choice and value for travellers,” Sydney Airport GM Retail, Andrew Gardiner, said.

“Combined with other Australian firsts such as Victoria’s Secret, and world firsts such as the Lonely Planet concept store, La Perla will strengthen our considerable specialty retail offering,” Gardiner said.

La Perla Creative Director, Giovanni Bianchi, said La Perla was excited to unveil its first Australian store in Sydney.

“Our new Sydney Airport store will stock our full range of underwear, beachwear and nightwear, as well as the Nero Perla range for men. The new boutique will build on the current success of the La Perla brand in Australian domestic department stores by extending our reach to the exciting on-airport retail market,” he said.

King Power Group Hong Kong MD (Duty Free and Travel Retail), Sunil Tuli, said the new Sydney Airport La Perla store marks King Power International’s first foray into the Australian market.

“As the Australian debut for King Power International, the La Perla opening demonstrates our confidence in the Australian retail market and will be the first of many new stores planned for the domestic and travel retail markets.”

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