Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Liz Fraser is the brand president and CEO of Kate Spade New York and has had an extensive career in designer fashion. Here Fraser explains how being “an emotional brand” makes for the “magic” that creates Kate Spade New York’s unique omnichannel customer experience. And how the brand is harnessing the power of TikTok, through social listening.  Before joining the Kate Spade New York team, Fraser was the president at Marc Jacobs, CEO at Anne Klein and had worked in the executive teams

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