King Living launches showroom in Canada
Australian furniture business King Living has opened its first showroom in Canada, continuing the brand’s global roll-out which has seen stores open in Shanghai, Singapore, Malaysia and New Zealand.
Located in a newly renovated 1000sqm heritage building in shopping district South Granville, Vancouver, the showroom will offer sofa designs, dining ranges, contemporary bed and mattress ranges and outdoor collections.
King Living chief executive Anna Carrabs said the Canadian launch is a key component to the furniture retailer’s global growth strategy – with Vancouver being the first of many more showrooms in the American region.
“King Living has already expanded into the Asian market with showrooms in Singapore, Malaysia and Shanghai, which have proven to be very successful in the roll out of King Living internationally,” Carrabs told Inside Retail.
“Showrooms will always be a huge part of the King DNA. We want customers to see, feel, test, and get to know the pieces in the flesh. All our designs are investment pieces made to last, so the tactile experience a showroom offers will always be incredibly important.”
According to Carrabs, the Australian reputation for quality goods has set them apart from international competitors, and has been the driving force behind its global expansion.
“One of our biggest challenges has been challenges has been ensuring we find the right location for our King Living showrooms,” Carrabs said.
“It is so important that our stores reflect our core values and Australian way of life. It took a considerable amount of time to find our showroom in Vancouver.
“We wanted to be part of the vibrant shopping district which features around great galleries and gourmet restaurants so now, King Living is right at home.”
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