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In search of the new shopfront

Siam Discovery Mall, Thailand As the role of retail changes in our lives, the role of shops is also changing. There’s still a customer journey but it’s not a linear beeline to the store – it’s turned into a loop. We talk about the convergence of online and physical shopping but in reality, the use of the internet is creating divergence. For example, you read in social media on your commute about a friend’s ne