Fancy owning a slice of Etihad Stadium?
Etihad Stadium has appointed Colliers International’s Ben Tremellen and Cam Taranto to run a global expressions of interest campaign aimed at giving local and international brands an opportunity to acquire their own piece of exclusivity within one of Melbourne’s iconic sporting venues, starting from $450,000 per year.
“This is a marketing initiative unlike any we’ve previously seen in Australia,” said Tremellen, Colliers International director of retail leasing. “It is the biggest branding opportunity for businesses to see their brand up in lights both inside and outside of one of the nation’s most recognised sporting stadiums.
“There will be eight slices of Etihad Stadium on offer. These eight zones will incorporate fantastic brand exposure right from the concourse, through the walk ways and lifts with dedicated connected stadium inventory and seating zones. We are looking for a diverse selection of brands in order to create a range of experiences for the consumer from zone to zone.
“Under the concept, it’s feasible that prominent brands could obtain, for instance, exclusive branding over the stadium’s nine access gates or an array of areas within the venue’s seating bowl,” he said.
“Another business might be specifically interested in having their brand emblazoned on a series of seating bays at Level 3 directly under the giant sign, denoting the famous Lockett or Coventry ends of the Stadium.”
Etihad Stadium CEO, Paul Sergeant, said the stadium’s management team had left no stone unturned canvassing ideas around the globe aimed at bringing brands to life.
“Etihad Stadium is aware that the proposal is unique amongst Australian venues and will provide exposure to hundreds of thousands of patrons,” Sergeant said.
“For instance, we’ve noted that New York City’s Metlife Stadium offers their partners a similar opportunity to brand sections of the venue to work with as their own. The activations are popular and increase stadium yields which potentially amount to a win/win for all our key users.”
The global expressions of interest campaign will close October 1, 2015. For more information, to view the video or to express interest, visit www.etihadstadium.com.au/sliceoftheaction
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