Targeted at both consumers and sellers, including retailers, eBay Collections allows users to build a personalised ‘Collection’ of items that are also instantly shoppable.
“Collections is the biggest change we have ever made to the shopping experience here in Australia. We are listening and responding to the needs and wants of the evolving consumer who is demanding an experience that is both fun and functional,” Jo Hicks, eBay Australia head of strategy and customer programs.
”At eBay we are focused on turbo charging our retail partners’ online presence. The introduction of Collections, coupled with the ability to follow people and stores helps sellers to create new connections with buyers. They can therefore build a profile and a following to expand their relevancy, boost loyalty and grow their business.”
Another change to the site is the introduction of a dedicated collections homepage. Visitors to the page will discover curated collections from eBay’s inhouse curators as well as trending collections from retail brands and buyers throughout the community. Collections are also able to shared via a user’s social media channels including Facebook, Instagram, and Pinterest.
Tasman Page, digital marketing and insights manager for Dick Smith said eBay Collections allows Dick Smith to connect with shoppers in a new way.
“Customers have always loved our catalogues, and Collections allows us to bring that into the online space in a really personal and engaging way. A normal catalogue might take months to create and plan, but an eBay Collection can be made in a few minutes online, meaning we can really respond to the latest trends and what’s popular right now,” Page said.