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E-tailers embrace Tmall Global

More Australian merchants are using Alibaba’s business to consumer e-commerce platform to cash in on Australia’s reputation as a quality supplier of health and wellbeing products in the Chinese marketplace. Established by Alibaba in February 2014, Tmall Global enables overseas merchants to sell into China online with less risk and lower barriers to entry than traditional exporters. So far Australian companies dipping their toes into the Chinese market via the service include, Blackmores, Pha