The annual Online Retailer conference has closed, with the awarding of the Online Retail Industry Awards (ORIAs) in Sydney.

The top award for the night, Best Online Retailer, went to Dan Murphy’s.

Other awards of the night included:

Best Pure-Play Online Retailer: Appliances Online

Best Multichannel Retailer: Harvey Norman

Most Innovative Online Retailer: Shoes of Prey

Best Online Retail Marketing Initiative: Dan Murphy’s

Best Customer Experience: Birdsnest

Best Aggregation Channel: Lasoo

Best Site Optimisation & Design: Bing Lee

Best Mobile Commerce Application: Eat Now

Best Social Commerce Initiative: The Iconic & Shoes of Prey

Best New Online Retailer: Masters Home Improvement

Industry Recognition Award: Phil Leahy