Cotton On Group has opened the first of its new concept stores in the Middle East at Mirdif City Centre in Dubai.
The new 627 square metre space has opened with Dubai’s summer in full swing, with wrap dresses, jumpsuits and off shoulder tops for girls and printed tees, board shorts and snapbacks for guys offered through the fashion group’s stable of brands [Cotton On, Cotton On BODY, and Rubi Shoes ]housed in the one space. Cotton On, Cotton On BODY, and Rubi Shoes.
The store is modelled on the fashion retailer’s Australian heritage, with Cotton On asserting the concept boasts a unique point of difference for the Group in Dubai, with a laid back aesthetic that includes exposed brick walls, timber floors, warm lighting and the signature neon signage.
Cotton On Group’s Middle East License Manager Phil Tannous said the decision to launch the new store concept in Dubai came as a result of strong customer demand while also wanting to make sure the format of its local stores aligned to its new global store concept.
“Our customers in the Middle East, particularly Dubai, are fashion forward and we wanted to ensure we were complementing our product offering with a second-to-none in store experience,” said Phil Tannous, Cotton On Group’s Middle East license manager.
“Customers have been responding incredibly well to our brands since entering the market seven years ago and we’re excited to elevate the experience even further for them.”
The new store complements the Group’s fleet of 24 premises across the United Arab Emirates which also includes childrenswear brand, Cotton On KIDS, and stationery and gift brand, Typo.
Through a license partnership with Sharaf Retail, the Group has been operating in the Middle East since 2010 and today has 31 stores across the region including the United Arab Emirates, Lebanon, Qatar, Oman, Saudi Arabia and Jordan.
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