The Catch Group will rollout two major changes for its foundation brand, Catch of the Day, later this year in a bid to keep up with changing customer demands.

Founded by brothers Gabby and Hezi Leibovich in 2006, the group’s portfolio of online retail brands includes CatchOfTheDay.com.au, Scoopon.com.au, GroceryRun.com.au,  Mumgo.com.au, and EatNow.com.au.

In June the group buying business made its first foray into the homewares and furniture category with the launch of a sixth brand, West Avenue.

Last financial year Catch Group reported $350 million in revenue, with 60 per cent of the online retailer’s customers making purchases on mobile devices.

Catch of the Day, the first brand to launch under the Catch Group in 2006 has  around 300,000 customers visit the site daily.

Speaking at the Online Retailer and E-commerce Expo in Sydney this week, Gabby Leibovich said the group will introduce online categories for the website for consumers to shop at any time, and aim to team up with more brands and retailers following the success of its partnership with electronics retailer, Dick Smith.

“Consumers are changing want they want to shop and when they want to shop,” Leibovich said.

“If we want to be number one we need to understand the consumer even better, offering what they want when they want.”

Since partnering with Dick Smith in May, Catch of the Day has sold nearly $3 million worth of electronics goods online.

“We’ve been weak in wine and electronics and the direction that we’re going to take is to keep providing [customers] with flash sales but keep driving them to the site to have a look at other others deals.

“The [Dick Smith] sales keep rolling out and we’ll keep multiplying these figures. We have been weak in electronics because electronics don’t want to sell to pureplays, however, our customers are interested in electronics – they want laptops, computer games, and the latest iPads.”