Carpet Court takes the guesswork out of choosing a flooring solution and provides all the resources consumers need quite literally at their fingertips through the launch of its new look website at carpetcourt.com.au.

Carpet Court’s national marketing manager, Natasha Gallardo, said the new website is geared to satisfy consumers’ growing appetite for inspiration and advice online, giving them access to all the latest trends and flooring solutions, and directing them to their closest store for purchase.

“We’re responding to a rapidly changing retail environment by introducing an online experience that complements our store network and strengthens the brand’s profile within the markets it operates,” Gallardo said.

“The revamped site is a ‘one stop shop’ for flooring; it features indispensable content to ensure consumers choose the right flooring solution with confidence every time.”

As with the Carpet Court stores, the website presents product details and inspirational content in a straightforward format that consumers can easily navigate.

From the very first click, the site is designed to provide inspiration to consumers with sleek, contemporary images that illustrate how flooring solutions from Carpet Court can help create a complete design solution.

Spanning carpet and rugs to timber and bamboo, hundreds of products are available to view on the site in an array of colours and finishes, with features listed to help consumers make an informed design decision for every space, no matter the size or style.

With all Carpet Court’s flooring products in the one place, users can browse the site for ideas or choose to use the search tool to find exactly what they need.

Plus consumers can now keep on top of all the latest products and range updates from Carpet Court simply by downloading the latest seasonal catalogue or signing up to the e-newsletter.

And when consumers have gathered their information and are ready to experience the product in person, the convenient store locator helps them find their closest retailer.

“All this is packaged up in a visually dynamic site which engages you from the moment you visit the home page,” said Gallardo.

The launch of the new website is the first stage in a comprehensive online strategy for Carpet Court that will be rolled out in the next months.

“This site launch is just the beginning for Carpet Court. There are all kinds of exciting initiatives set to launch in the coming months to create a more meaningful online experience for our consumers,” Gallardo said.