The Bachelor runner-up, Lana Jeavons-Fellows, is the first to feature as part of the digital campaign labelled ‘Celebrity shopping, reality prices.’
“This is a long-term branding campaign,” Alexandra Mills, CEO of Brands Exclusive told Inside Retail. “We will look for better ROI on digital campaigns through extra brand recognition, as well as membership growth at our usual membership to customer conversion rates.
“We work with some of the world’s most famous designer brands, but we make them a reality by offering them to our members with great discounts,” said Mills.
The fashion retailer said whole “sales focused campaigns” have yielded “fantastic digital ROI results”, the company had decided to ‘supplement this with an ATL branding campaign in order to look for longer term brand value and to really get our clear brand idea across to the public.’
“Brand is important when the whole world is at everyone’s fingertips, and this is our focus here,” said Mills. “The idea was to promote the idea of Brands Exclusive, which is that we offer members access to the best Australian and International designer fashion brands at unbeatable prices.”
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