Ice-cream retailer Baskin-Robbins has announced a shake-up in its hiring practices, partnering with recruitment company Skilld to grow its local employment base.

The national partnership will utilise geo-targeting and programmatic algorithms to partner a pool of potential employees with Baskin-Robbins stores.

The retailer is looking to expand the partnership across its network of 88 stores across the country, which will enable franchisees to access a network of more than 120,000 users.

The technologically enabled approach will help the retailer find and secure local employment, Baskin-Robbins Australia general manager Ben Flintoff says.

“Finding the right team members is so important, so having the ability to find compatible candidates in the surrounding areas so efficiently is invaluable for Baskin-Robbins and our Franchise Partners,” he said. “Using the new technology offered through Skilld will enable us to easily find local candidates for our stores across Australia.”

The move towards technologically enabled recruitment is something that Flintoff thinks will become more important in the labour heavy retail sector in years to come.

“Technologically enabled recruitment is not only important in the future it’s important right now. As a time saving mechanism for delivering qualified and ready to work candidates to your doorstep recruiters and employers will continue to use methods that improve their access to both of these needs,” Flintoff told Inside Retail.