Buying Australian made products has become more important to Australian consumers, according to research from Roy Morgan, commissioned by the Australian Made Campaign.

The research indicates that buying Australian made matters more to consumers now than it did a year ago, even if it comes at a cost.

More than half of the respondents surveyed at 55 per cent said that buying Australian made has become more important to them in the last 12 months, with 12 per cent of respondents saying they would not buy Australian products if they were more expensive.

Australian Made Campaign CEO, Ian Harrison, said the results were encouraging.

“The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business, and future opportunities,” Harrison said.

“Concern is mounting over job prospects in this country, but research like this indicates a proactive effort by consumers to turn things around,” Harrison said.