British-based Topshop parent The Arcadia Group is to launch Outfit Kids, a style-led childrenswear brand, providing on-trend looks for boys and girls aged between 18 months and 12 years old.

Outfit stores, typically located in out-of-town retail parks, is a multi-brand retailer stocking collections from Topshop, Topman, Miss Selfridge, Burton, Dorothy Perkins and Wallis, and including Evans, Warehouse and Oasis in selected stores.

The new range will go on sale in September, with items priced from £7 to £45. Arcadia says the label promises “quality, value and style for the fashionistas of the future”.

Outfit Kids will be sold in selected Arcadia-owned Outfit stores, in a number of larger Dorothy Perkins & Burton stores, as well as online via the Dorothy Perkins, Burton and Wallis websites. There are also plans to wholesale to current and new partners globally.

“Launching a childrenswear range follows extensive customer research amongst families who shop across all the Arcadia brands, they told us that for their kids they wanted fun, stylish pieces that were good quality and that price was key. We listened, and delivered.” Mitch Hughes, buying director

Launched in 1995, Outfit now has 80 stores across the UK averaging around 13,000sq ft per unit. Its first high-street store was launched in May 2017 in Newcastle-Upon-Tyne.

This story first appeared on sister site Inside Retail Asia.

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