2014: year of the mobile customer?

  For the past few years, there has been much discussion around how mobility will impact retail and the customer experience. So will 2014 be the watershed year where technology enablement and customer experience are finally in harmony? Last year saw a 112 per cent increase in the number of Australian adult smartphone users, and as of May 2013 there were 8.5 million using these devices. This equates to 49 per cent of the population, with some predictions quoting figures closer to 60 per cent

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