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Tory Burch opens first Melbourne boutique

Fashion label Tory Burch has launched its first boutique in Melbourne, the brand’s third location in Australia. 

And the company has revealed plans to launch Tory Sport in Australia in the future. 

Located at Chadstone Shopping Centre, the new Tory Burch store houses a full range of ready-to-wear, shoes, accessories and eyewear.

The store’s facade features floor-to-ceiling windows together with the brand’s signature design detail, a green awning. The interior design uses warm tones as its theme colours and elements such as oak panel walls, cane tables and open display shelving.

Eye-catching features such as a blue bamboo-pattern wall coverings, green and leopard rugs and a mocha-striped couch contrast the soft wall colours.

In celebration of the launch, two exclusive handbags from Tory Burch’s recent collection, the Lee Radziwill Glazed Printed Interior Small Double Bag and the Ella Printed Tote, will be available at the Melbourne store. 

The brand’s founder, executive chairman and chief creative officer Tory Burch, said she looks forward to expanding the brand’s presence in Australia.  

Launched in Australia in 2018 with its first location at Bondi Junction, Tory Burch opened its second store in Sydney City last year. Founded in 2004, the label has more than 300 outlets worldwide. 

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