How Deadly Denim created a collection for NYFW in just two weeks

The Perth-based brand made its New York Fashion Week debut this month. Image: Matt Licari
When Deadly Denim founder Rebecca Barlow received an invitation last month to be part of Flying Solo’s emerging designer showcase at New York Fashion Week (NYFW), she saw it as the opportunity of a lifetime.  “It is something I would never have dreamed of happening when I first started this as a hobby,” she told Inside Retail.  Barlow launched Deadly Denim in 2018 while studying midwifery part-time in Perth. The brand sells upcycled denim jackets and other clothing featuring text

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