Here’s how technology is reshaping Australia’s fashion industry

The rise in new technology trends in the fashion industry has left many Australian fashion retail brands floundering, but some, like Daniel Avakian and Citizen Wolf, have adapted to them and are testing new ways to engage with customers and reach out to new markets. Avakian, who has been at the helm of the DA brand for 15 years, said the team is currently working on a new concept called custom real time fashion, which is set to launch later this year. Custom real time fashion will incorporate re

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