Dean Salakas is the former CEO of The Party People, a role in which he was a pioneer in Australia's e-commerce industry, launching online in 1999. Dean was the first retailer to offer click-and-collect, advertise on Google, launch multi-store scan-and-go, a shoppable mirror and more in Australia, winning many retail awards along the way. Dean now is a part-time head of growth at Party Hire Group and advisor to retail businesses as well as on the advisory council for the National Online Retail Association.