Maternity and baby goods retailer Baby Bunting has opened an online marketplace in an effort to provide Australians with a choice of thousands more baby and kids’ products at a single site.  

The Baby Bunting Marketplace – which the company describes as the biggest baby goods retail website in Australia – already provides more than 5000 new products from 20 partners. During the next year, the marketplace intends to expand to offer more than 20,000 products from 150 sellers. 

The marketplace also enables retail partners to boost revenue while providing a consumer experience via the Baby Bunting platform. Brands already on board include Snuggle Hunny, Ripe Maternity, Miss Amara Rugs, and Aromababy.

Baby Bunting acting CEO Darin Hoekman said substantial work has been done with worldwide SaaS technology company Mirakl to make the platform both user- and retailer-friendly.

“Our online marketplace will better serve and quickly respond to the needs of millions of Australian families, in a highly scalable, agile and efficient manner,” said Hoekman. 

“Through partnerships with new, industry-leading sellers like Snuggle Hunny, and the expertise from global marketplace leader Mirakl, we’re capturing an opportunity to attract new customers and delight existing ones with more support as their families grow.”

The new marketplace would feature products in categories including maternity, apparel, outdoor play, education, toys, and feeding.