The Body Shop has earned the title of being the first global beauty brand offering 100 per cent vegan product formulations certified by The Vegan Society.

Back in 2021, just 60 per cent of the cosmetic brand’s products already carried the Vegan Society trademark.

The retailer has been campaigning against animal testing in the cosmetics industry since 1989.

“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances,” said The Body Shop CEO Ian Bickley.

“We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry,” said The Vegan Society director of business development Chantelle Adkins.