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Why Vinomofo is looking beyond wine sales for future growth

Last week, online wine retailer Vinomofo announced its acquisition of fellow Melbourne business Revel, which runs several popular food and drink events, including Pinot Palooza and Mould Cheese Festival.  The move will enable Vinomofo to diversify its revenue stream beyond simply selling wine to consumers as it gears up for a potential IPO. Earlier this year, the retailer reportedly tapped investment bank Jardan to help it prepare for a public float, and brought in executive chairman Paul Edgin