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Supercheap revamps brand identity

(Source: Supplied)

Specialist retailer Supercheap Auto has unveiled a brand new identity with a renewed logo, which is being launched with a creative campaign across multiple media channels.

Supercheap Auto was founded in 1972 and the launch of its new ‘Make it Super’ brand platform coincides with its 50th anniversary. The company operates more than 300 stores across Australia and New Zealand. 

The Make it Super promotional campaign will accelerate awareness of the retailer’s image and address the company’s commitment to providing customer service and an extensive range of products across all vehicle categories.

“The customers rely on our expertise and friendly advice as well as the big-name brands and affordable products we stock across our huge range of automotive, from 4WD and marine accessories, parts, tools and consumables,” said Supercheap Auto MD, Benjamin Ward.

According to IBISWorld industry research, the demand for automotive parts is expected to grow as the impact of the pandemic has urged people to repair their vehicles than buy new ones.

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