Retail’s IPO recalibration: From scaling fast to chasing sustainable growth

Ecosa cloud imagery
Ecosa grows with intention as it scales beyond the traditional IPO playbook. Supplied.
Retail’s emphasis on rapid expansion is yielding to a more considered and deliberate approach. Across Australian brands, a new narrative is emerging that is defined less by aggressive growth and more by thoughtful, strategic pacing. The recent decision by direct-to-consumer furniture darling, Koala, to pause its $100 million IPO is emblematic of a broader recalibration taking place across the sector. Once celebrated as a quintessential startup success story, Koala’s pivot away from a public

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