Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

R.M. Williams’ major digital investment to drive global expansion

Iconic Australian bootmaker R.M.Williams is making its biggest ever capital investment in digital to provide customers with more choice and convenience while shopping, according to chief technology officer Nathan Alexander.  “We’re building a new e-commerce site, we’re implementing marketing cloud and service cloud, we’re implementing a customer data platform (CDP), and on top of that, we’re implementing a new order management system and mobile point of sale platfo