‘Neosframe’ automates end-to-end retail ad production, saving budgets and time

Neosframe’s founders Katarina Diquez, Haley McDonald and CPO Shane Asanuma (L-R). (Source: Supplied)

Neosframe founders Katarina Diquez (L) and Haley McDonald (R). (Source: Supplied)

By Neosframe March 20, 2026

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As retailers face mounting pressure to deliver more content across more channels with fewer resources, a Brisbane startup has just launched Neosframe, an AI-powered automation platform that will reduce the cost of creating content by millions and the cut production time from weeks or months to just minutes.

For many enterprise teams, the traditional production model is no longer sustainable.

“Manual creative operations can’t scale to meet demands,” said Haley McDonald.

“Enterprise retail teams are managing hundreds of campaigns across dozens of channels while compliance requirements continue to tighten,” said Haley, award-winning editor, CEO and co-founder of Neosframe.

“We intentionally built Neosframe to address the operational bottlenecks that we see day in, day out in content production, especially across large retail and multi-brand environments.

“We’ve designed the platform to make high-volume, compliant, retail ad production viable again,” she said.

Neosframe is a game-changer for the advertising industry – scaling output tenfold without increasing headcount, external production costs or compromising compliance. It’s about to become the new best friend of every CMO.

Neosframe automates the end-to-end production of retail advertising – asset creation, compliance review, multi-channel versioning and approval workflows. Essentially, increasing output and decreasing cost.

Co-founder Katarina Diquez said the platform’s compliance automation was one of the reasons Neosframe was picked up by Entain before its official launch – a significant endorsement from one of Australia’s largest wagering operators.

“For brands like Entain operating in regulated industries, creative production isn’t just about speed, it’s about risk management,” she said. “Traditional workflows rely on human review at every stage. We’ve automated the guardrails so teams can move faster without increasing compliance risk.”

The platform’s foundation client, Entain Group (Australia & New Zealand), adopted Neosframe to manage creative production across its multi-brand portfolio, which includes Neds and Ladbrokes.

Tom Hackett, GM – marketing content at Entain, said the platform has already reshaped their internal processes.

“The response internally has been extremely positive,” he said. “There is a real sense of excitement across the group, and everyone has been looking forward to seeing the efficiencies. I cannot stress enough how impressed I have been with the platform to date.”

Neosframe is set to onboard even more enterprise clients across retail, financial services, consumer electronics and other regulated sectors. At a time when retailers need more content but at lower cost – and with compliance scrutiny only increasing – the company is positioning itself as a game-changer not only in Australia but internationally.

Neosframe is now live and onboarding enterprise clients across retail, financial services, consumer electronics, and regulated industries both nationally and globally.