Online marketplace MyDeal has appointed former Catch CMO Ryan Gracie in charge of its own marketing efforts moving forward, bringing more than 20 years’ experience.

Gracie has worked across the e-commerce and retail sectors as chief marketing officer at Catch, global marketing director at Funtastic, as well as senior marketing roles at JB Hi-Fi and APN Online.

“I’m eager to join such a high calibre team at a pivotal moment in MyDeal’s growth journey,” Gracie said.

“Underpinned by a formidable proprietary platform, I see tremendous opportunity to significantly grow the company in the near term through an enhanced customer value proposition, sophisticated marketing, merchandising and sustained brand growth.”

Sean Senvirtne, MyDeal chief executive, said Gracie’s experience in taking Catch from a $190 million business to one of the biggest online retailers in Australia will be invaluable to MyDeal, which hopes to chart a similar course.

“[Gracie] will play a key role in growing our business by ensuring even more Australians are shopping for home and lifestyle products at the lowest prices through MyDeal,” Senvirtne said.

“With the local online home and lifestyle market now worth more than $6 billion annually, [we are] even better positioned to increase our market share and deliver on our vision of being Australia’s leading online marketplace.”