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Levi’s launches sustainable concept inside David Jones

Denim brand Levi’s has launched its own sustainable store, the Sustainability Shop in Shop, created in partnership with David Jones and located within David Jones’ Bourke Street store.

The store was designed to use sustainable wood from Tasmania known as Hydrowood, which was recovered from an underwater forestry and crafted into custom structures, furniture, shelving and signage for the shop by local designer Jaron Dickson.

“The new retail concept is a physical representation of our ongoing commitment to craftsmanship, innovation and sustainability,” said Levi Strauss managing director for ANZ Paul Sweet.

“We’re placing environmental considerations front and centre of the shopping experience and inviting consumers to shop more consciously.”

The store in store will feature Levi’s most sustainable collections, including Made & Crafted and Wellthread, which will be presented on recyclable hangers made from plastics collected from the world’s most polluted rivers – Arch & Hook Blue hangers.

David Jones’ womenswear, footwear and accessories general manager Bridget Veals said the department store is thrilled to have partnered with Levi’s on the imitative.

“[We’re] committed to considering new ways of doing business to support a transition to the low-carbon and circular economy of the future. Working with our brands and investing in programs and activities that optimise our use of energy, increase diversion of waste from landfill and reduce natural resource consumption is part of this commitment and our broader ‘good business journey’,” Veals said.

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