Underwear brand Hanes appointed Tanya Deans as the new president for Australasia effective on 8 February 2021.

She will succeed David Bortolussi, who left the company in August. Deans has 25 years of industry experience, having held a number of product leadership roles, handling the Bras N Things brand most recently.

“I am thrilled to confirm Tanya will be our new president of our Australasia business,” said Steve Bratspies, HanesBrands CEO.

“She is an outstanding people leader with deep experience building iconic brands. Tanya has demonstrated a clear vision for the future and I look forward to working with her as we apply her experience and learnings to drive growth across our global organisation.”

Deans will lead 4,400 team members across the region who are working under the apparel and lifestyle brands including Bonds, Bras N Things, Champion and Sheridan.

She will also oversee the company’s e-commerce business and more than 450 stores.

“I am honoured to have the opportunity to lead Hanes Australasia,” said Deans.

“We have an outstanding team, iconic brands and a deep commitment to sustainability. I look forward to working with our team and the HanesBrands global organisation as we build a truly consumer-centric company and deliver long-term growth.”

Meanwhile Mark Barry was appointed to the new position of group general manager of Bonds Group (formerly Apparel Group). Kate Hann is assigned as group general manager of Bras N Things and Jo Holding was elected as general manager of Champion. Paul Gould remains as group general manager for Sheridan.