In just three months, online promotional company Click Frenzy has developed and launched a new year-round digital marketplace called Click Central, billed as an everyday destination for special online deals.
The site will launch with more than 120,000 products spanning lifestyle categories, all described by head of marketplace Mark Gray as products tailored to suit customers throughout the year, sourced from recognised brands from Australia and abroad. Goods from multiple vendors can be bought in a single cart and transaction.
Gray joined Click Frenzy in March after working with companies including Amazon, EBay, Catch and – most recently – The Market in New Zealand.
“We’re working with many leading Australian and global marketplace brands and merchants to set up what we believe to be true best-in-market deals,” said Gray.
For the new channel’s launch, Click Central has assembled 150 deals, and a customer rewards program will be added to the site soon.
The launch of Click Central coincides with one of the busiest online shopping periods of the year with EOFY sales popping up and American import Amazon Prime Day running on the same week.