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loyalty programs

loyalty programs Archives


How loyalty programs will change after COVID-19

Brand marketing is likely to change from acquiring new customers to building brand loyalty.

The great loyalty swindle

Forget everything you think you know about customer loyalty.

Think loyalty programs deserve the ‘rip-off’ rap?

Here’s how to make loyalty programs work for both customers and the business.

Coles Flybuys Australia’s favourite loyalty program

Research study reveals most popular loyalty program.

Loyalty drives double-digits for Greencross

Petbarn owner exhibits strength on core lines and in-store services.

Big two headline list of most popular loyalty programs

Most mentioned loyalty programs released in annual report.

From loyalty to advocacy

Loyalty should focus on interactions not just transactions, argues customer experience expert.