Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $7
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

loyalty programs

loyalty programs Archives

Marketing

How loyalty programs will change after COVID-19

Brand marketing is likely to change from acquiring new customers to building brand loyalty.

The great loyalty swindle

Forget everything you think you know about customer loyalty.

Think loyalty programs deserve the ‘rip-off’ rap?

Here’s how to make loyalty programs work for both customers and the business.

Coles Flybuys Australia’s favourite loyalty program

Research study reveals most popular loyalty program.

Loyalty drives double-digits for Greencross

Petbarn owner exhibits strength on core lines and in-store services.

Big two headline list of most popular loyalty programs

Most mentioned loyalty programs released in annual report.
Opinion

From loyalty to advocacy

Loyalty should focus on interactions not just transactions, argues customer experience expert.