Think loyalty programs deserve the ‘rip-off’ rap?

Australian consumers have been getting wise to loyalty programs. Reports have indicated that while 0.5 per cent is the going return on purchases here, in the US and UK, shoppers are more accustomed to anywhere between 1 and 4 per cent. Just Wines is still new to the game. After going head to head with the two big guns in town and listening to our customers about our own short-comings, we’ve figured out a few key principles that can take loyalty programs from rip-off to win-win. Sharing our cus

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